Senior Performance Marketing Specialist | Al-Futtaim Retail | UAE

Role Overview Al-Futtaim Retail is seeking a high-caliber Senior Performance Marketing Specialist to craft and execute regional performance strategies that drive aggressive traffic growth and sales across the Middle East and Asia. In this role, you will oversee performance outcomes for our diverse portfolio of world-class brands, ensuring a sophisticated balance between rapid growth, operational efficiency, and cross-market scalability. You will act as a commercial lead with a “test-and-learn” mindset, making data-driven decisions in a fast-paced environment to enhance customer experiences and cultivate long-term brand loyalty.

Key Responsibilities

Full-Funnel Campaign Management

End-to-End Ownership: Own the delivery and optimization of paid search, paid social, display, and programmatic campaigns across platforms including Google (Search, Shopping, Display, YouTube), Meta, and specialized app marketing tools.
Budget Stewardship: Manage multi-channel and multi-market budgets to meet and exceed revenue, ROAS, CAC, and customer acquisition targets.
Optimization & Bidding: Define advanced targeting and bidding strategies, driving continuous performance monitoring and A/B testing to stay ahead of market trends.

Cross-Functional Collaboration & Strategy

Trading Alignment: Partner closely with Brand, Digital Trade, and CRM teams to ensure all paid media activity aligns with real-time stock availability, product priorities, and the broader retail trading calendar.
Creative Excellence: Oversee the briefing and optimization of all performance creative assets. Collaborate with designers and copywriters to ensure content is brand-compliant and conversion-optimized for PPC, web, and app placements.
Forecasting & KPIs: Contribute to country-level marketing plans by forecasting targets and defining the KPIs required to measure digital success.

Analytics & Performance Reporting

Data-Driven Insights: Deliver regular performance reviews, forecasts, and trend analyses to support executive decision-making.
Upper-Funnel Growth: Lead digital branding initiatives—specifically on YouTube and paid social video—to drive awareness and move customers through the funnel using upper-funnel KPIs.

Required Skills & Qualifications

Experience: At least 5 years of professional experience in performance marketing, with a proven track record of managing multi-market or regional accounts and significant budget responsibility.
Platform Expertise: Hands-on mastery of Google Ads, Meta Business Manager, and Programmatic platforms.
Retargeting Knowledge: Experience utilizing specialized platforms such as Criteo and RTB.
Technical Proficiency:
- Advanced expertise in Google Analytics (or equivalent web analytics suites).
- High proficiency in Microsoft Excel for complex data manipulation and reporting.
Strategic Background: Demonstrated success in launching data-driven campaigns that achieve strong ROI while simultaneously enhancing long-term brand health.

Core Competencies

Commercial Mindset: Ability to translate complex digital metrics into actionable business outcomes.
Adaptability: Comfortable working across markets at varying maturity levels within a fast-paced, cross-functional environment.
Leadership: Ability to lead digital branding initiatives and influence stakeholders across 12 countries.

About Al-Futtaim Retail

For over 30 years, Al-Futtaim Retail has been a regional leader, partnering with iconic global brands such as IKEA, Marks & Spencer, Zara, and Toys R Us. With a diverse workforce representing over 100 nationalities, we continue to expand our reach through agile market adaptation and exciting new brand launches like Watsons and B&Q. We value talent that challenges the status quo and drives sustainable growth.

Are you ready to accelerate the digital growth of the world’s leading retail brands? Apply today to join the Al-Futtaim Retail team.

More information

Job Location : Dubai, AE
City : Dubai
Company Name : Al Futtaim Private Company LLC
Job ID : 177128
Date Of Job Posting : 2 Apr 2026

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