Regional Content & Visual Communication Manager (UAE National) | IKEA RSO Jebel Ali

Role Overview IKEA is seeking a visionary Regional Content & Visual Communication Manager to position IKEA as the definitive leader in “Life at Home” across the region. Based at the Regional Service Office (RSO) in Jebel Ali, this strategic leadership role is responsible for steering IKEA’s visual identity, store communication, and 360-degree marketing content. You will act as the guardian of the IKEA Brand, ensuring that global solutions are adapted with regional relevance to create impactful customer touchpoints. This role requires a sophisticated blend of spatial design knowledge, multimedia content strategy, and cross-functional leadership to drive commercial growth while maintaining the unique IKEA DNA.

Key Responsibilities

Strategic Communication & Brand Expression

Integrated Strategy: Develop and steer the regional communication strategy across all business areas, internal sales functions, and 360-degree marketing campaigns.
Identity Stewardship: Secure a strong and consistent IKEA Brand identity across all stores and digital touchpoints, ensuring communication standards remain distinct from competitors.
Concept Leadership: Lead the creation of visual communication, graphic design, and multimedia assets that translate the IKEA Concept into compelling customer experiences.

Content Ecosystem & Digital Integration

Infrastructure Mapping: Analyze the regional communication channel landscape to establish a robust Communication & Digital Publication Content Strategy.
Global Collaboration: Partner with Digital and Marketing teams within Inter IKEA and INGKA Group to align regional initiatives with global priorities.
In-House Studio Management: Oversee the production of high-quality video, social media, and internal content, managing equipment coordination and efficient production workflows.

Commercial Support & Publication

Graphic Solutions: Plan and deliver graphic solutions that support national commercial priorities and seasonal calendars.
Localization: Manage the translation and localization of brochures, CRM materials, and publications to ensure clear, brand-aligned communication across diverse languages.
Financial Efficiency: Secure unified, cost-effective approaches for artwork creation and production without compromising quality.

Leadership & Competence Development

Coaching: Mentor Store Graphic Communication Leaders to enhance the physical shopping experience and improve store-level communication based on customer insights.
Training: Provide expert training on global communication tools and share best practices to strengthen graphical communication competence across the region.
Expansion Support: Provide graphic design expertise and strategic support during expansion project phases and new store openings.

Required Skills & Experience

Experience: 5+ years in a communications leadership role with a proven 360-degree approach (covering digital, print, and physical space).
Education: Bachelor’s Degree in Interior Design, Architecture, Communication, or Spatial Design.
Technical Proficiency: Expert-level proficiency in Adobe Creative Suite (CS6+) on both Mac and PC platforms.
IKEA Knowledge: Deep understanding of the IKEA Concept, global communication guidelines, and the ability to integrate commercial calendars into visual strategies.

Core Competencies

Strategic Thinking: Ability to develop long-term communication plans that leverage digital assets and physical design.
Consumer Insight: Strong expertise in consumer buying behavior and competitive market analysis.
Leadership: Exceptional coaching skills and the ability to lead cross-functional partners toward a unified brand vision.

Why Join IKEA?

At IKEA, we are guided by our values of Respect, Integrity, Collaboration, and Excellence. This role offers a unique platform for a UAE National to influence how millions of customers experience “Life at Home.” You will work in a creative, fast-paced environment where your design and communication expertise will directly contribute to the growth of one of the world’s most beloved brands.

Are you ready to show the region what “Life at Home” really means? Apply today to join the IKEA Regional Service Office team.

More information

Job Location : Dubai, AE
City : Dubai
Company Name : Al Futtaim Private Company LLC
Job ID : 173897
Date Of Job Posting : 04.04.2026

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