Website Hayleys PLC
Regional Sales Manager – Two-Wheeler Division
We are seeking a high-energy, results-driven Regional Sales Manager to spearhead our expansion in the competitive two-wheeler market. As a new entrant committed to high-quality engineering and exceptional customer journeys, we need a leader who can build a robust sales ecosystem from the ground up. You will be responsible for defining the regional sales blueprint, accelerating dealer network penetration, and cultivating a high-performance culture that positions our brand as a top-tier choice for commuters and enthusiasts alike.
The Role: Strategic Growth & Network Development
In this leadership capacity, you will own the regional P&L and drive the operational execution of our market entry strategy.
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Sales Strategy & Execution: Formulate and deploy aggressive regional sales strategies designed to capture market share and consistently exceed volume objectives.
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Dealer Network Expansion: Identify, onboard, and develop high-potential dealers across the region. You will provide strategic support to ensure partner profitability and performance alignment.
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Team Leadership: Manage and mentor a team of Sales Executives, fostering a competitive yet collaborative culture focused on target achievement and professional growth.
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Brand & Marketing Integration: Ensure the seamless execution of national marketing campaigns and localized promotional activities to drive showroom footfall.
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Stakeholder Management: Build enduring relationships with key dealers, financial institution partners (for consumer financing), and regional stakeholders.
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Data-Driven Insights: Analyze regional sales trends, competitor movements, and inventory aging to prepare comprehensive performance reports for senior management.
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Customer Experience Excellence: Oversee after-sales service support frameworks within the dealer network to guarantee industry-leading customer satisfaction levels.
Candidate Profile
We are looking for a “street-smart” sales leader with deep roots in the automotive sector and a passion for building new networks.
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Education: Professionally qualified in Sales, Marketing , or a related business field.
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Experience: Minimum of 5 years of experience in sales leadership, with a strong preference for candidates from the Two-Wheeler or Automotive industries.
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Proven Track Record: A documented history of exceeding sales targets and successfully scaling regional operations.
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Core Competencies:
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Negotiation & Influence: Ability to close high-value dealer agreements and influence partner behavior.
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Analytical Thinking: Proficiency in sales forecasting and territory mapping.
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Resilience: Proven ability to thrive in a fast-paced, “startup” environment within a legacy industry.
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Mobility: Must be willing to travel extensively within the assigned region to manage dealer touchpoints.
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Soft Skills: Creative problem-solving ability and excellent verbal/written communication.
Standardized Job Data
| Field | Details |
| Position | Regional Sales Manager |
| Industry Vertical | Automotive (Two-Wheelers) |
| Experience Level | 5+ Years (Management) |
| Core Focus | Dealer Development, Volume Growth, Market Entry |
| Key Partners | Dealers, Leasing/Finance Co’s, Marketing, After-Sales |
| Key Metrics | Market Share, Dealer Throughput, CSAT, Inquiry-to-Sale Ratio |
What We Offer
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Greenfield Opportunity: The chance to shape the regional footprint of a new and ambitious automotive brand.
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High-Impact Leadership: Direct visibility to senior management and influence over national sales policies.
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Competitive Rewards: A performance-linked compensation structure designed to reward aggressive growth and network stability.