Manager – Digital Marketing

Manager – Digital Marketing

We are seeking a strategic and results-oriented Manager – Digital Marketing to lead our digital growth engine. In this role, you will be the architect of our online presence, responsible for translating business objectives into high-impact digital strategies. From precision-targeted paid campaigns to organic content ecosystems, you will oversee the full spectrum of digital channels to drive brand authority, lead generation, and customer engagement. This position is ideal for a data-driven marketer who can balance creative storytelling with rigorous analytical optimization in a fast-paced corporate environment.

The Role: Digital Strategy & Performance Leadership

As the Digital Marketing Manager, you will manage the intersection of technology, creativity, and commercial performance.

• Strategic Roadmapping: Develop and execute comprehensive digital marketing strategies that align with overarching business goals and market trends.

• Omnichannel Management: Oversee and optimize all digital touchpoints, including social media platforms, the corporate website, email marketing, and online advertising.

• Performance Marketing: Plan and execute sophisticated paid campaigns across Google Ads and Meta Ads Manager , ensuring maximum ROI and efficient CPA (Cost Per Acquisition).

• Content & SEO Ecosystem: Manage content marketing strategies—including blogs, website updates, and social media calendars—to improve organic search rankings and audience retention.

• Analytics & Reporting: Monitor and analyze campaign performance using advanced tools ( Google Analytics ), providing actionable insights and regular reporting to senior leadership.

• Agency & Internal Coordination: Serve as the primary liaison between internal departments and external creative/media agencies to ensure seamless campaign execution.

• Growth Optimization: Focus on high-value metrics, including website traffic growth, qualified lead generation, and deep online customer engagement.

• Innovation Watch: Stay at the forefront of the latest digital marketing trends, AI-enabled tools, and emerging advertising technologies.

Candidate Profile

We are looking for a technically proficient leader with a strong track record of scaling digital brands and managing multi-disciplinary projects.

• Education: Bachelor’s Degree in Marketing, Digital Marketing, Business Administration, or a related field.

• Experience: A minimum of 4-6 years of proven experience in digital marketing, ideally with experience in both B2B and B2C contexts.

• Technical Expertise:

  • Deep knowledge of SEO (Search Engine Optimization) and SEM (Search Engine Marketing).

  • Expertise in Social Media Marketing and community management.

  • Hands-on experience with Google Ads , Meta Ads Manager , and major Email Marketing Platforms (eg, Mailchimp, HubSpot).

• Analytical Skills: Strong ability to interpret complex data sets and translate them into strategic pivots.

• Project Management: Excellent organizational skills with the ability to manage multiple campaign timelines and budgets simultaneously.

• Soft Skills: Creative problem-solver with exceptional written and verbal communication skills.

Standardized Job Data

What We Offer

• Strategic Influence: The autonomy to shape the digital identity of a leading organization.

• Resource Access: A dedicated budget and agency support to execute innovative, large-scale campaigns.

• Career Trajectory: A clear path towards Head of Digital or Marketing Director roles within a progressive corporate structure.